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ARIEL
BOOMERANG SMELLS
When Ariel wanted to teach consumers about a laundry phenomenon that reactivates waxy particl… YAWN, we whipped out Australia’s answer to the frisbee and made it nice and easy for Joanne Bloggins to understand.
Lenor
PUTTING SUNSHINE IN A BOTTLE
We bottled the power of the sun.
When Lenor wanted to bring the freshness of drying laundry outdoors, indoors, we revived a timeless track by The 5th Dimension and unleashed some sunshine freshness into the world. Or more specifically, your living room.
CREDITS
Agency: Saatchi & Saatchi PG One
CD: Charlie Martin
CW & AD: Jack & Ryan
Director - Ariel: Tom Allen
Director - Lenor: Bethan Seller
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