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Bupa Dental

FEEL AT EASE

 

We turned dental, transcendental.

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Bupa wanted to turn the dentist’s chair from someone’s worst nightmare into a place of peace and comfort, so we got our upholstery kits out and turned real reviews into calming clips.​​

We sank our teeth into OOH & Radio.

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Radio

On Social, we put the public in the hot seat with an interview series about dental anxiety.

And we even used B2B to recruit a few more dentists.

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CREDITS

 

Agency: MullenLowe

CD: Bronwyn Sweeney and Loren Cook

AD & CW: Ed & Martin

Photographer: Todd Antony

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