top of page
Screenshot 2026-08-03 at 22.18_edited.jpg

head & shoulders

I DON'T

 

We cooled down a french hunk. and made a goat talk.

H&S wanted a new instalment for their famous “I Don’t” campaign, this time focused on their new Menthol Fresh variant.

So we scratched their itch with the help of a Frenchman and a yacht.

But before that, we had Billy Goats Gruff asking the iconic question… well, I think it's name was Margot.

CREDITS

 

Agency: Saatchi & Saatchi PGOne

CD: Olly Farrington

AD & CW: Jack & Ryan

Director - Yacht: Kimberly Stuckwisch

Director - Goat: Tony Barry

bottom of page