Knorr

SUPERSHOOT

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We fed the 5000 (well… 2700+, but that’s less catchy).

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Knorr wanted to re-energise their socials and get people more confident in the kitchen, so Ed created their first ever ‘Supershoot’ – a modular campaign packed with over 250 content shots.

That’s 30+ recipes, 25 Knorr products and enough food to keep the camera crew going for a while.​

The content was made to work across key global markets and is now used as a ‘Best in Practice’ example across Unilever.