top of page
Missing-People-1024x1024-1_edited.png

MAKING THE MISSING UNMISSABLE​

​

 We reinvented the missing person poster.

​

Missing People wanted a new way to help missing people get found, so we created the first-ever live Missing Person portrait using AI deepfake technology.

The idea was simple: the more lifelike someone looks, the more memorable they become.

So, on International Missing Children’s Day 2022, we brought moving portraits of missing people to life across DOOH billboards

 

Winning OceanOutdoors competition 2021 -  Creative Circle Gold x4

Missing-people-Missing-Person-Leah-Croucher-Westfield-shepherds-Bush.jpeg

We got 500+ pieces of coverage, including a 10-minute slot on BBC Breakfast and ITV, alongside plenty of press and ad industry coverage.

FUExPJpWUAAVMlg.jpeg

ITV News coverage

CREDITS

 

Agency: Engine (WCRS)

CD: Steve Hawthorne

AD & CW: Ed & Martin

bottom of page