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i'm vapin' it
PROACTIVE
During Lockdown 3 all the restaurants closed, meaning many people on city outskirts couldn't get a taste of their favourite burger, the Big Mac.
Or could they?
Copywriter partner: Martin Lindley
With vape flavours like popcorn and cheesecake already out there,
we thought surely Big Mac Burger was the next obvious choice.
But with no money to actually make it, how could we make the idea famous?
The answer was a bit of mischief.
So with Ed's old partner, he created a character, Dave, and crafted an elaborate narrative around him.
The story was shared globally from Spain to Australia.
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