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WWF

FUTURE OF NATURE

 

We predicted the future and encouraged people to change it.

WWF wanted people to act now to protect nature, so we imagined what the UK’s future could look like if we didn’t.

Using AI, we launched an exhibition showing a bleak future where nature had been left to rack and ruin, as well as showing what’s possible if we all touched grass a little more and looked after our natural habitat.

Cannes Lions Shortlist '23  -  Creative Circle Gold x2

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Held at
180 Studios, London

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A selection of the artworks

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It had some buzz in the press

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CREDITS

 

Agency: Uncommon

CD: Christopher Keatinge

AD & CW: Ed & Martin

Photographer: AI

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